SECOND ACT

Your next chapter isn’t a question mark. It’s your most intentional move.

You’re not stuck. You’re on the edge of expansion.

You’ve already climbed the ladder. Built the track record. Proven yourself in rooms that most people never even get invited into.

This next move? It’s not about fixing anything. It’s about unlocking your full potential.

You’re asking higher-quality questions now:

  • How can I evolve without blowing it all up?

  • What’s the smartest next move that aligns with my values?

  • What’s possible when I’m energized, not just accomplished?

You're not looking for permission. You're looking for precision.

  • Ever feel too busy for personal growth, yet crave more confidence & direction in your career?

  • Do you remember your younger self — the one who could confidently wing it without endless prep?

  • Ever wonder how much further you'd go if confidence wasn't an issue?

You've achieved so much professionally, yet still question your competence in critical moments.

The balance between work responsibilities, family demands, and personal growth feels overwhelming.

You wish you could respond calmly and confidently, instead of reacting first or living in the constant swirl of indecision.

Welcome to SECOND ACT

A 4-month premium coaching experience for high-achieving professionals who are ready to clarify what’s next—and lead with energy, purpose, and bold strategy.

This isn’t about escaping your past success. It’s about leveraging it. Inside SECOND ACT, you’ll:

  • Reconnect with the why behind your work

  • Audit your energy and eliminate hidden drainers

  • Get clear on your non-negotiable values and vision

  • Identify your unique zone of genius—and where it wants to evolve next

  • Articulate your story and strategy with magnetic clarity

    Because the next chapter doesn’t have to be a guessing game. It can be designed—on your terms.

Hi, I’m Ali—and I built a career most people would envy.

I led a multi-million dollar revenue stream in AdTech, held national titles, and managed high-performing teams at scale. On paper? I had it made.

But internally, the question was rising: Is this it?

The universe answered before I did. I was presented with a lateral move—or the door. I chose the door. No job. No plan. Just a passport and a pull toward freedom.

I spent five months off the grid, including a solo month in Florence, learning jewelry-making from a local artist. I came home recharged, stepped into a global sales leadership role at a startup, and just as I began finding my stride—my mother passed away.

That loss cracked something open. I hired my first coach. Not because I was broken, but because I was ready to lead my life differently.

Eventually, I left corporate again—this time by choice. No fear. Just clarity. People asked: "Who leaves without a job lined up?" My answer? Someone ready to lead from alignment, not obligation.

Now, I coach founders, executives, and leaders who want to do business and life with more energy, purpose, and precision. Everything I learned in boardrooms, negotiations, pivots, and pressure-cooker moments prepared me for this work.

None of it was wasted. It was all building toward my SECOND ACT.

And yours.

What you really need

  • Real tools for real moments. Confidence isn't about never feeling doubt—it's about navigating through it with skill.

  • Strategies to regain composure quickly, even when the stakes feel sky-high.

  • A clear roadmap to manage high-pressure moments with grace, resilience, and ease.

  • A reminder of your authentic style & a plan to showcase that to your leaders, peers and team.

Introducing: Confidence Catalyst

A 3-month private coaching experience to rebuild clarity, calm, and self-trust.

This isn’t a one-off workshop. It’s a personal, deep-dive journey—designed for experienced leaders who are ready to stop spiraling and start leading from a grounded place again.

You’ll get tools to boost your confidence in the moment—and the self-awareness to keep it growing long after we finish.

Together, we’ll interrupt overthinking, regulate your nervous system, and reconnect you to the version of you that leads with clarity, conviction, and calm.

THIS IS FOR YOU IF:

  • You're a mid-career professional ready to reclaim your confidence.

  • You often feel overwhelmed or unsure during high-stakes moments.

  • You crave practical tools to navigate uncertainty, doubt, and stress effectively.

  • You're balancing multiple life demands and want to reconnect to your power and purpose.

WHAT YOU’LL WALK AWAY WITH

  • A clear understanding of what truly drives you (and what drains you)

  • A calm nervous system that supports, not sabotages, your decisions

  • A renewed connection to your voice, values, and inner leader

  • Tools to shift out of overthinking and into powerful presence

  • The confidence to move forward with clarity, not chaos

WHAT’S INCLUDED

3 Foundational Sessions (90 mins each):

We kick off with deep-dive discovery to uncover your AUTHENTIC style and magic!

You’ll explore:

  • Your core values - personal and professional

  • Your energy patterns (what fuels vs. depletes you)

  • Your inner leader profile + self-sabotage tendencies

AgileBrain Neuroscience Assessment:

  • A research-backed tool to uncover subconscious motivators and blind spots—so your growth is grounded in data and intuition.

6 Bi-Weekly Private Coaching Sessions:

  • Focused, high-impact 1:1 coaching to integrate insights and shift patterns in real time.

Leadership Prehab Toolkit:

  • 20+ embodied tools to help you regulate under pressure and stay grounded in high-stakes leadership moments.

Text, Email & Voice Note Support Between Sessions:

  • Because growth doesn’t just happen in the 1:1s. You’ll have access to support when the real-life stuff hits.

Real Stories. Real Confidence. Real Results.

  • “I found Ali Rayfield when I was seeking a coach who could help me elevate to my first C-suite role. Ali not only helped me navigate this very stressful time period, but also uncovered the tools and confidence I needed to build my executive presence. It is not a coincidence that during my time with Ali, I was able to secure my first role as a C-suite executive. Overall, I could not recommend her services more and I'm excited about continuing our relationship in the future.”

    D Silver, CMO, MarTech Industry

  • As my boss, coach and advocate, Ali helped me tap into my highest creativity and take the bold and strategic moves that generated record-breaking revenue for our business. Since working with Ali, she's been a regular sounding board for me. I often encounter challenging decisions that benefit from her tactful advice. Prior to meeting Ali, her colleague described her to me as "one of the best." Ali is just that, and a natural for cultivating high-performing leaders."

    ~ S Bunnell, CMO, AdTech Industry

  • Ali has been transformative in my personal and professional growth. When we began, I was overwhelmed & questioning my confidence. Ali guided me to focus on what’s most important — from building my brand to refining my leadership style — and equipped me with tools to manage stress and approach challenges with resilience. She helped me embrace a bolder, braver version of myself, pushing past self-doubt and building a foundation of confidence and authenticity that I’ll carry forward.

    E Payne, Sr Sales Director, AdTech Industry

Investment: $3100

Confidence Catalyst is $3100 for 3 months of private coaching. This includes:

  • 3 deep-dive 90-minute foundational sessions

  • 6 bi-weekly private coaching sessions

  • A neuroscience-backed assessment (AgileBrain)

  • 20+ nervous system support tools

  • Unlimited text, email, or Voxer coaching between sessions

But beyond the sessions, this is about something bigger:

✨ The ability to trust yourself again.
✨ The capacity to lead without spiraling.
✨ The tools to stay calm, even when the stakes are high.

You’re not just investing in coaching. You’re investing in your future clarity, presence, and power.

Spots are limited this summer.

Book a free connection call to see if it’s a fit.